From hardcore off-road enthusiasts looking to tackle the next trail to LA’s high school kids cruising Santa Monica, the popularity of the Jeep Wrangler is wide ranging. Sales for the 4×4 continue to climb. Last year, Jeep sold about 240,000 units, and over 90 percent of them were the 4-door Unlimited model that debuted over a decade ago (2007).
The Wrangler is so popular most of its rivals have ceased production. Over the decades, the Jeep has driven trucks like the Nissan Xterra, Isuzu Amigo, and Chevy Tracker right out of business. And Jeep doesn’t just sit back and collect the cash. It continues to invest in its iconic 4×4, launching the latest generation of the Wrangler, the JL, in 2018.