At Klipnik, we read lots of used car listings, and it’s not because they are so beautifully crafted. Usually the opposite is true. Most are hastily thrown together and lack key details.

Not only is this frustrating for buyers, who may drive halfway across town to discover that “needs a little TLC” means there’s a goat living in the backseat. For sellers, it’s worse because a lackluster ad can easily diminish the sale price of the vehicle.

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